Social media will be an necessary component to any business’s marketing and advertising strategy, so it was not surprising that an episode of the live show for Podiatry practitioners, PodCHatLive would commit the issue to social media marketing for podiatry clinics. PodChatLive is a once weekly live stream on Facebook that is hosted by Craig Payne from Australia along with Ian Griffiths from the United Kingdom. The hosts use a different guest on for every stream and go over an array of topics, giving an answer to questions which might be posted on the Facebook stream. In the end of the livestream, the recorded edition is published to YouTube as well as the audio versions uploaded as a podcast.
For the show on social media, Craig and Ian had a conversation with Jill Woods and they talked about why Podiatrists commonly see marketing being a dirty word, and she presented good quality details on the way we could re-frame this and use it for the benefit of the podiatry profession. They also talked about the pros and cons of social media and discussed some of the different social media sites available and how to use them, and eventually how they may be utilized for good by all. There was additionally a discussion about how the professional/governing associations could or ought to make use of social media. Jill Woods first worked in marketing and advertising in 1988, long before the web came into existence and before she had ever heard the word podiatry. Since then she has worked in several advertising and marketing distinct roles and also qualified as a podiatrist before being employed as an associate in a podiatry practice and then operating her own private practice. Jill has extensively lectured on and about podiatry. Jill has since obtained a Masters in adult training & education and started 5 different online and offline businesses so as to find something which could match her nomadic life as a armed forces spouse.