While it appears simple at the moment, you may want to re-think the strategy to change business titles in the future. You'll discover that, as your specialist recognition and customer base grow, people have begun to IDENTIFY you with all the title of your business. A title change in mid-stream could be confusing and costly. There are many companies like HF Consulting that can help you with DBA registration.
To begin with, you may eliminate ground in the advertising arena — it requires some time and effort to develop BRAND RECOGNITION, which period is lost once you change titles. You might also lose clients to the contest — what will they believe when they go searching for “Joe’s Mobile Car Wash" from the yellow pages and you have changed your title to “Quick and Easy Auto Detailing?"
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They may believe you've gone out of business and it is time to find somebody else to wash their cards. And lastly, changing names may lead to you raised PAPERWORK and EXPENSE — altering your bank account, credit cards, credit cards, advertising materials, incorporation documents, DBA enrolment, etc.. Below are a few suggestions for selecting a business name which can serve you well for many years to come.
If they choose to hunt you on the net or at the telephone book, are they able to readily remember your organization's name? It isn't important if you're picking out a fictitious company name or by using your personal — the very same principles apply. Your title ought to be UNIQUE sufficient it is going to stay in a possible client's head –"Smith's Fitness Center" is not likely to be quite as easy to recall as “Work That Body."