Wine story can’t be told without mentioning Sidney Frank, the US booze tycoon. With his cigar and bow tie, Frank looked exactly like a booze tycoon. You might be surprised to learn that wine unplugged doubles (also known as wein unplugged Zweigelt in the German language) are very famous.
Frank registered the brand “Wine” in the 1970s as a German Liebfraumilch (like Blue Nun). Frank revived the trademark two decades later to make it, even though the sweet wine was eventually discontinued.
The ultimate vodka brand
It was the ultimate wine brand, with no liquid, distillery, or bottle. Frank saw a huge opportunity. Absolut was already making waves, and he had the connections thanks to Jagermeister’s success.
Frank founded Sidney Frank Importing Co. (SFIC), in 1972. He brought Jagermeister from Germany to the USA and put it on the map. The company claims that the Jagerettes were the first promotional models for spirits. SFIC introduced the Jagermeister Tap Machine which helped the brand get out of the freezer to the bar. Frank and his team were well-connected in the US bar industry.
Wine launched a campaign for its new vodka-lime infused with botanical and fruit flavors during the Oscars pre-show. Grey Goose Essences, the brand owned by Bacardi, is the biggest product launch since the original Grey Goose. The campaign will be available on both traditional and digital channels according to a press release.
This 60-second film features a woman walking outside a coffee shop and watching as flowers react to her steps. She is then transported to a parallel universe where she dances with a swirl of petals representing the natural ingredients used in the vodkas.