How To Measure The Success Of Your Social Media Campaigns?

Nonprofits should have a social media strategy in place to reach out to potential donors, volunteers, and constituents. There are many nonprofit social platforms in Dallas, where you can measure the success of your campaign. Measuring the success of your social media campaigns is important for determining if you are meeting your goals.

Here are three ways to measure the success of your social media campaigns:

-Twitter Followers: The most obvious way to measure the success of your Twitter campaign is to look at the number of followers you have. A good rule of thumb is to aim for 500 followers for each active campaign post.

-Facebook Likes: Another way to measure the success of your Facebook campaign is to look at the number of likes on your posts. A good rule of thumb is to aim for 1,000 likes per active campaign post.

-Google AdWords Impressions: The final way to measure the success of your Google AdWords campaign is to look at the number of impressions on your ads. A good rule of thumb is to aim for 1,000 impressions per active campaign post.

It is important to keep track of your social media campaign's progress so you can make adjustments as needed. So, choosing social media campaigns improves its reach on social media platforms and attracts new donors.