Search engine optimization (SEO) is the practice of improving the visibility of a web page or site through better placement within search engine results pages (SERPs). SEO can be done on a small scale with simple measures, or on a larger scale using more complex methods.
There are many factors that go into determining where a web page will appear in a search engine result page (SERP), but the most important factors are usually the content of the page and how well it is indexed by Google. When a user conducts a search on Google, the first few pages of results are typically populated by sites that have been “indexed” by Google – that is, they have been added to its database and included in its ranking algorithm.
There are a number of reasons why SEO services are important for businesses:
Image Source: Google
1. Organic Search Visibility. Content that is well-written, relevant, and easy to find on search engines will generate more organic traffic than content that is not optimized. Higher page rank on SERPs (search engine results pages) will also lead to more organic traffic as users browse through the first pages of search results.
2. Paid Traffic Generation. When a business links to high-quality keywords in its title tags and Meta descriptions, it can improve its paid search ranking and attract more qualified leads from Google AdWords campaigns. Paid searches often result in higher conversion rates than organic traffic because customers are typically more likely to convert when they know the product or service they are looking for exists and they have found the perfect opportunity to buy it.
3. Brand Awareness & Conversions. SEO helps build a company’s reputation online and attracts new customers who may not have known about your business before. Well-optimized websites also convert better than those without optimization, meaning that even small investments in SEO can result in large returns on investment (ROI).
