The basement waterproofing contractor is a good worker. Work finished on time. Attend to details. He fulfills every obligation in the contractual agreement with his client. However, when the job is over and he walks out the door, he never hears back from the homeowner. There are no invitations to other projects and, most importantly, no single referral. What just happened?
What doesn't happen is the problem. This contractor may have beautifully installed the waterproofing system but it hasn't cleared itself. He may not have been dressed professionally when he first met the client. Or worse, the crew did not show proper behavior during the introduction before work began. First impressions go a long way, and that includes the crew. You can find the best waterproofing services in Sydney via the web.
My colleague Roy Spencer, owner of Perma-Seal Basement Systems in Downers Grove, Illinois, has been in business for 30 years. Lucky? I do not think so. Roy realized early in his career that the big things follow when a basement contractor takes care of the little things – the kind gesture and the extra touch. After 30 years, the basement waterproofing industry has expanded significantly, with that coming an increasing number of new contractors.
Caring about the little things seems simple, but it's easy to forget about them when thinking about the actual job. It is important to remember that the guiding motive is to leave a lasting impression on the customer. This is not only one of the surest ways to earn referrals, but it is also a great way to separate one from its competitors.
As competition in our industry continues to grow, I believe that a contractor should focus primarily on themselves by doing the best job possible while letting their work speak for itself. Most people don't care about hearing someone talk bad about their competitors. The contractor should have enough good things to say about his or her own company that it is not necessary to discredit someone else.